Upgrading Mechanism Of Tea Agricultural Under Global Value Chain

In the rapid development of the global economy, as one of China’s important industrial sectors of the agricultural industry, relying has been unable to meet the development needs of the community.For industry sustainable development, the need to constantly improve the industrial structure, to achieve industrial upgrading, enhance the international competitiveness of agricultural industry, in order to achieve the purpose of promoting sustained and healthy and stable development of agricultural industry.Tea industry is an important component of China’s agricultural industry.Tea industry growth, development mechanism, as well as the whole agricultural, also need each related supporting industries through geographical agglomeration, in order to reduce the industrial production and transaction costs.Industrial upgrading is to improve their own tea tea production structure, form a complete value chain, adjust the focus of tea industry development, strengthen the contact with the global tea market of tea industry, make tea industry on a global scale to find advantageous resources and markets, break through the local lock "area", with more favorable value creation links embedded in value chain.Based on the Mingshan county, yaan of tea industry in sichuan province as an example, the specialization of agriculture cluster environment and the theory of value chain integration and promotion, according to the theory of value chain and the agricultural industry related research theory, using the method of qualitative research and quantitative research, combining previous research and field survey for analysis and research to the mountains of tea industry value chain.Summarizes the Mingshan countyof tea industry in appearance, mature production, the value in the process of change, try to find the mingshan county tea industry to upgrade the important influencing factors.On this basis this paper combining the reality of mingshan county tea industry, based on improving the overall competitiveness of mingshan county tea industry, enhance its competitiveness in the markets both at home and abroad, to how to realize the upgrade of Mingshan county tea industry, realize the sustainable development, put forward the corresponding countermeasures and Suggestions.Through the analysis, this paper draw the following conclusions:First of all, the main factors influencing the Mingshan county tea industry sustainable development is the tea farmers, tea processing production enterprises and related supporting industries such as tea operators obtained satisfactory benefits in tea; Second, tea enterprises in the process of industrial development, the scale, standardization, clean production, has done much to scale and the brand. Under the government’s policy and financial support from the processing and production, cultural creativity, brand promotion, etc of fine management and division of labor, to promote the tea industry development;Third, Mingshan county government in promoting the tea plays an important role in the process of industrial upgrading, help the tea production and processing enterprises to carry out foreign contact, provide policy support for tea enterprises, provide the infrastructure construction, encourage industry to improve overall competitiveness.