Study On Travell Intentions Of City Residents Based On Film Tourism Motives

During recent years, a phenomenon is becoming common that some originally unknownscenic spots become well-known or some famous tourist places gain higher popularity afterpopular films or TV dramas were shot there. The fact shows that film and television shooting ondestination tourism industry had a significant impact, and the film and television works shootarising from tourism phenomenon known as the movie and TV tourism. The combination oftourism and film industry not only promotes the cultural productivity, but also gives fresh air tothe development of tourism. Therefore, the study on the tour about film and television becomesinto a hotspot. However, the present study on this issue starts late and is waiting for deepexploration. This article starts the study from tourist motivation, using scientific research methodto conclude the reason of tourist action. Some creative idea is also brought up in this article.Through the research on the tourist motivation of Tianjin residents, the article express thatfilms and television dramas affected people’s orientation of tour. With specific study on thereasons, the article concludes four dominant motives of the movie and TV tourism:Seeking-meaningful-place motivation, proving motivation, worship motivation, andescaping-from-reality motivation, and discusses that tourists’ gender, age, marriage status,educational level, monthly income these six factors and the differences between those fourmotives. The result shows that the groups of people having the strongest tourist motivation oftour about films and television are female, younger adult, people with high educational level orhigh income.In the end, according to the result from study on facts, the article give advice on marketingand development strategy of tour about films and television respectively on the differentrequirements of female tourist market, youth tourist market and high educated tourist market,giving referential advice to the long term development and follow-up marketing of tour aboutfilms and television.