Study On The Lifecycle Of Film-induced Tourism Product

Film-induced tourism, as an emerging product of the combination of film industry and the tourism industry, not only can enrich the development system of "after-film product" in the film industry but also can promote the development of the cultural tourism form in the tourism industry. Now, Film-induced tourism has become an effective way for the integrative development of cultural industry. At present, the value and function of film-induced tourism has aroused widely public attention, but the life cycle of film-induced tourism product is neglected. However,it is indispensable to study and develop the life cycle of film-induced tourism for it’s longer use and social effect.This paper analyzed the concept of film-induced tourism product, product life cycle and life cycle of film-induced tourism product, and proposed that the life cycle of film-induced tourism product should be divided into four types.That is,the life cycle of film-scenic spot tourism product, the life cycle of film-city tourism product,the life cycle of film-festival tourism product, the life cycle of film-studio tourism product. This paper summarized four influence factors in the evolution of the film-induced tourism product life cycle, including product’s attraction, market capacity and market environment. According to the different types of film-induced tourism products, this paper elaborated the stage characteristic of each type of film-induced tourism product, and demonstrated that the evolution of the various types with examples. Finally starting from the commonality of film-induced tourism product life cycle, this paper discussed the prolonging strategy of film-induced tourism products life cycle in the import stage, growth stage, maturity stage and decline stage, and according to the particularity of each type film-induced tourism products, analyzed the way how to extend and control the life cycle.