Study On Consumption Structure Of Rural Residents In Jixi City

"12Five-Year" period will be a crucial period for China to build a moderately prosperous society,only to let the majority of rural residents to get rich in order to expand domestic demand and promotethe sustainable development objectives of the national economy to the smooth realization of theconsumer, therefore, to focus on rural residents, the correct analysis and evaluation of the consumptionstructure of rural residents, and to guide and promote the rural residents continue to increaseconsumption levels and consumer quality of China’s economic development has important practicalsignificance.In this paper, the consumption structure of the status quo at this stage of rural residents in Jixi City,the cross-sectional data analysis of the consumption structure and elasticity of demand analysis, andtime series analysis to the2001-2010decade, you can see, with the Jixi City income of rural residentsgradually increased purchasing power of rural residents in recent years gradually increase their standardof living has also been greatly improved. The majority of the rural masses to improve and enhance theneeds of the material and spiritual cultural life, the lives of the residents to achieve to the level of "off"to complete the transition from the "subsistence" standard. Jixi City, rural residents on foodconsumption gradually shifting from subsistence to dietary nutrition, dietary diversification anddevelopment; rural residents in terms of clothing, buy clothing on a higher pursuit; housing, living spaceand quality has improved. However, it will compress other living expenses, and reduce the quality oflife, a certain impact on production and construction; rural residents tend to the popularity of in thetraditional consumer durables, however, upgrading and other high-end consumer durables spending isstill weak; social and culture of the construction was speeded up, but the proportion of the expenditureof rural residents in culture, education and entertainment is very low; rural residents in health carespending showing straight up the momentum of development, but overall spending is still relatively low;in modern transport and the use of communications equipment, rural residents showed great willingnessto consume, but the bulk of high-end consumer goods spending is still weak.The rural consumer market has a very important economic significance. This article on how toimprove rural residents’ income, to adjust the income structure of rural residents, improve thepurchasing power of rural residents to adjust the industrial structure of agriculture in Jixi City, toestablish a sound social security system of the rural residents in Jixi City, promoting rural creditoperations to ease the mobility bondage,a number of measures to improve the rural residents’consumption structure in Jixi City.