Shanghai And Chongqing Cities Of Urban Residents' Consumption Structure Comparison Analysis

Consumption is the key to virtuous cycle of the national economy, consumption structure is an important area of consumer economy and an important component of the economic structure, it can reflect the specific content of people's consumption, it also can reflect level of consumption and quality of consumption and people's satisfaction of consumer demand, consumption structure is also an extremely important issue of the operation of social reproduction. In the process of continuous development and continuous improvement of the socialist market economy, especially, with the continuous improvement of people's living standards, consumption structure has become increasingly important, the consumption structure of optimization and upgrading can drive economic growth and promote economic development.Although the economy has rapid development since Chongqing became a municipality directly under central government, there is great disparity compared with the coastal developed areas,.In this paper, choose the consumption structure of urban residents in Shanghai as the standard because of economic leadership, through a comparative study of the ten year of consumption data of urban residents in Shanghai and Chongqing by extended linear expenditure system model, through research, we know the proportion of the service consumption expenditure is low in the urban residents of Chongqing, the disposable income is low and the income gap was great, average consumption trends and marginal consumption trends is decreasing, basic consumption spending is too much, limited enjoy consumption, income elasticity of demand for commodities or services could not become a hot consumption items to stimulate consumption, Finally, find the problems and shortcomings of the Chongqing consumption structure, explain the reasons, make policy recommendations and measures to optimize the consumption structure of Chongqing.Through above-mentioned research, not only be good to make scientific reasonable consumption policy and correct actively guide consumption of the resident, advocate the consumption civilization, setting up reasonable consumption structure favorable to socialist material progress, spiritual civilization and ecological civilization matching to Chongqing conditions, but also be good to promote adjustment industries of Chongqing and develop tertiary industries, promote economic coordination, health, rapid development.