Study On The Countermeasures Of Jixi City’s Green Food Industry Development

With increasing living standards, most people want to have food with better qualities： nourishing,safe, and pollution-free. In this new century, especially in recent years, great concern has been shownfor food safety both at home and abroad. Centering on green food, aiming at the countermeasures in JixiCity’s green food industry, this thesis is of great practical significance. Green food development inChina began in1990. Heilongjiang Province was among the first provinces to have developed greenfood, and in this province, Jixi City was one of the earliest places that started green food developmentand have undergone the most rapid development. The development of green food industry has animportant effect on Jixi’s economic and social development.The national and provincial situations of green food industry are： increasing improvement andscale, more manufacturing bases, strengthened institutions and supervision. Compared with this, Jixi hasthree apparent advantages： good ecological environment, rich natural resources, plentiful and cheaplabor force.At present, people from all walks of life in Jixi city have realized the importance of green food：leaders of the city, relevant institutions, manufacturing enterprises, and farmers. Setting the planting ofrice, soybean, corn as the long-term project, a green food processing industry is gradually taking shape,and some brands have found various markets, and the green food industry has become a hopeful onethat promote Jixi’s local economy, farmers’ income growth, and enterprises’ profit increasing.But at the same time, there still exist some shortcomings in the following aspects： understanding,scale, influencing factors, technological level, guidance, managerial cost, market supervision, credibility,etc.Relying on the three comparative advantages, Jixi should take some feasible measures.Government, enterprises, and other agencies should cooperate with four patterns：assembling small andmedium enterprises (SMEs), role-playing of leading enterprises, relying on market, and connectingbrands, four patterns functioning cooperatively to construct a green food industrial complex. To achievethe above goals, both government and enterprises should do the following： attaching great importanceto the development of green food industry, carrying out deep-processing, prolonging industry chains,strengthening technological efforts, letting scientific institutes’ advantages in technology and personnelcome into play, enlarging the scale of green food industry and enterprises, reducing manufacturing costs,increasing the investment of capital resources, human resources, and infrastructure, opening up exteriormarkets, creating well-known brands, increasing popularizing, attaching great importance to quality,increasing supervision, creating industrial complex and make the full use of it.