A Study On The Development Strategies Of Yunnan H Mining Corporation

This article in view of the current Chinese mining industry’s situation:the accelerated pace of mining development and mining exploitation in an increasingly competitive. On the basis of visiting to research Yunnan H Mining AG, the author conducted a comprehensive analysis and research, mainly to solve the challenges and confusion of Yunnan H Mining as small and medium-sized mining companies in this competitive environment. The company’s ability to meet market demand in the existing mineral resource-rich advantages, to create the design and implementation of the company’s development strategy is the key to survival and development of the company in the competition, and has great significance. The purpose of this paper is based on fuzzy development direction of the company, to put forward detailed development strategy to guide the development of a correct direction.The mining industry is a resource-based industry. With the rapid development of economy and society, the demand of the mineral resources is also more and more large, and limited mineral resources are reduced gradually. How to gain more valuable materials from the limited resources, achieves the productive efficiency maximization, this is one kind of challenges and also a revolution to the mining industry enterprise. In order to win in this challenge, it is necessary for strategic thinking and put into practice, as soon as possible to gain a firm foothold in order to have a broad space for development.Faced with the change of market demand. The mineral industry has been evolved from labor-intensive to technology-intensive industries and high technology industries, only increase investment in human resources and technology to create competitive enterprises is the primary coverage of company’s development strategy proposed in this paper. Reasonable analysis of this market, to identify suitable development strategy of the H companies to provide a clear direction for the company’s development, and maintain a healthy and stable development has far-reaching strategic significance.