Based On The3G Competition Strategy Research Of Qujing Mobile

Our country telecommunication industry third time regroup and the third generation mobile technology have been became a host topic, accompany Full-service competition era has coming, industry competition environmental aspect has been happen profundity change. Telecommunication in China industry from originally of one superpower and multi powers structure change for"the tripod sign",The china mobile group Yunnan co.ltd Qujing branch will face unprecedented of challenge, competition main come from the Qujing Telecom and Qujing Unicom. Qujing Telecom with lend a strong network and CDMA2000technology to deliver ability to rob to have group customer and high-end customer, Qujing Unicom will effort the extension existing network and WCDMA technology, at the low end market and the village market to Qujing mobile start pound at, Qujing mobile will face the both sides stricken predicament. The worst situation is the TD-CDMA has not been using in the world, facing maximum venture. At new under the situation, Qujing mobile will adopt what kind of development strategies reply challenge, How to rising the core competitive ability? How to exerting advantage? How to conquering the hazard of juvenility3G technology and Industry chain? A series of problems will lead the development way of Qujing mobile in future. So analysis the competitive strategy of Qujing mobile in Full-service era will take on point meaning.This text summary the present condition and characteristic of our country telecommunication industry development, and initiate the overseas experience of manage Full-service, point analysis the Qujing mobile strategies environment, adopt the strategic management theory to analysis strategic situation and use SWOT and PESNT analysis method thorough analysis the Qujing telecommunication market of competition situation, and base these analysis, put to use E.Porter theory and core competitive theory to analysis the competitive strategies of Qujing mobile, analysis Qujing mobile of development should adopt what strategy, and plan to exploring a all-around health sustainable development way for Qujing mobile。Combine the theory and practice to analysis, explore an enterprise when it face the huge changes how to put in practice strategies plan and achieve far-long development. and supply a few experiences when the enterprise carry on similar activities.This text think:in the currently situation, hold the good opportunity of opponent Business integration, analysis competitive position, Adopt differentiation competitive strategies developing core ability. continue point development mobile correspondence business is the basic target of enterprise, and adopt four competition strategies:(1) Keep on bring into play mobile advantage, Depress the attack of Hard link of competitor;(2) Adopt all kinds of measures to safeguarding the present market prevention the impinged of competitors(3) A struggle to raising market share, enlarge customer size, building-up fixing value chain;(4)Reduction the impress of3G industry,enlarge the advantages of2G Network in village. For achieving above objects, Qujing mobile need to developing the core competition ability and Business Process Reengineering for realizing enterprise strategy goal.