Luxury Brand Communication And Marketing Research

Price water house Coopers released the"2012Asian retail and consumer goods industryoutlook" report, in2012China luxury market sales are expected to grow to$15500000000,predict the sales of luxury goods are likely to exceed Japan first, become the first in the world.World Luxury Association in January11,2012the latest Chinese ten official report, as of201112at the end of the month, the Chinese luxury goods market annual consumption of thetotal has reached$12600000000(not including private aircraft, boats and luxury cars), occupythe global share of28%, China has become the world’s share of the largest luxury goodsconsumer countries. Strategic consulting company Bei Tu company released"2011Chineseluxury goods Market Research Report" say, in2011Chinese luxury consumption increaseof25%-30%, the size of the market for the first time to break through100000000000yuan,according to the speed of development, China is expected to start in2012, in the luxury tradeand consumption to overtake Japan to become the world’s first.Although China ’s luxury market showing a thriving image, unfortunately, in the globalluxury brands in China’s domestic luxury brand figure rare.. In the world luxury associationwith luxury brand influence in the world, market share and customer feedback on threeaspects for the selection basis, released the latest" global luxury brand100strong", in additionto Chinese wine" Sun Valley" appeared in the " World Luxury Association global tencountries innovation brand", there is no Chinese brand figure. In the Chinese luxury goodsmarket is not the lack of world-class luxury, lack is a world-class Chinese local luxury brand.In this regard, the luxury brand communication strategy and luxury brand" Louis Vuitton"marketing strategy is summarized and the research, in the existing knowledge on the basis ofthe theory, combined with the current situation and development trend of the luxury market,rational design of luxury brand communication strategy and brand marketing strategy, for ourcountry to cultivate and develop local luxury brands to provide some suggestions and ideas.