Competitive Development Strategy Research Is Tasted Household Co., Ltd

Innovation is an effective power that can guarantee sustainable development of morden enterprises. It emphasizes the significance of sustainable innovation for enterprises in the increasingly complex, dynamic and competitive economy. Since the1950’s, the business and academia circles gradually recognize innovation can endow enterprise and industry with the powerful and abiding developing power. Innovative ability and developing and perfection of thinking become a new-type of ability which focus of enterprises to compete with. Nowadays, successful enterprises should possess adaptability that can substainable improve internal environment and expansion of its own, so as to advance the transformation and promotion of competitive power. Therefore innovative ability also become important subject to be focused on study.From naissance to now, the development speed of domestic home industry is obvious to all. Disadvantages gradually emerge following the rapid growth. Such as lack of criterion, abusing design of others, irregular construction quality that all become the hindrance of enterprises development."Jinpin" home industry is a local enterprise of inner mongolia. In a few short years, it did from zore, and it’s well known to its public praise and images now, going out of an unique developing road. But its bottleneck seriously restrict the development of "Jinpin" home industry. Therefore,"Jinpin" home industry should be exploration and innovation, using blue ocean strategy, initiate a new model of home industry.In the rapid development and variation of fashion home industry background,"Jinpin" home industry makes timely competitive strategy, determines its own bottleneck and status of market depression, recognizes innovation is imperative and urgent to be solved. Based on this, strategic developing directon and system of "Jinpin" home industry is designed. System of innovation strategy is proposed, emphasis on the developing situation, the trend of industry and the connection of industrial chain. We make a detailed plan from the aspects of strategic extension, expansion of channel, optimized design of value, management class, performance appraisal, process reengineering, industry standard, adjust and perfect strategic direction and management efficiency, objective to give effective support to make "Jinpin" home industry be a famous enterprise.