Baotou Build Source Bituminous Concrete Company Marketing Strategy Choice

In recent years, our country fixed asset investment efforts continue to increase, the economic rapid development for several years. In this context, the concrete demand also for rapid expansion. For the development of the industry of concrete provides one thousand years a rare opportunity. But at the same time, because of the industrial investment increase quickly, concrete enterprise capacity is rapid and outspread, concrete continuous supply the number is enlarged. This led directly to the concrete industry m&a internal phenomenon occurs often, and become a trend. And concrete industry market competition is more and more fierce. Price, mat endowment seems to be the only means of competition, as a concrete production enterprise exactly should adopt what kind of marketing strategy to sustain their existence, promoting development, is the concrete company in the business process should first thought.The paper analyses the enterprise marketing process problems at present. With four of the marketing P theory as the core, to build the source bituminous concrete company baotou marketing environment analysis, through to the cement demand and customers, macro management environment and the analysis of the among competitors, according to the source bituminous concrete company baotou built now marketing and management problems occurred in the company worked out for the development of business marketing strategy.