Research On Strategic Plan Of Ready-mixed Concrete Enterprises In China

Commercial concrete technology originated in Europe, and into China in the eighties ofthe last century. In recent years, with the acceleration of the urbanization, infrastructure worksfor the amount of the increase in the standardization of the concept of in-depth environmentalconstruction requirements, the commercial concrete industry has been rapid development. Thesame time, the popularity of concrete technology, management, pattern forming, reducing thebarriers to entry of the commercial concrete industry, leading to the commercial concreteindustry on the one hand the number of manufacturing enterprises and the rapid growth of theother hand, the monomer small-scale, highly competitive market situation.In the actual production process, a lot of commercial concrete companies have graduallyrealized the importance of strategic planning for their own development, but the lack of acomprehensive strategic management system, strategic regulatory mechanism is not perfect,making the most of the commercial concrete companies in strategic sectors exist in name only.At the same time increase the cost of enterprise management, it is hard to reflect the strategicmanagement of scientific rigor and effectiveness.Theories starting from the theory of strategic management, technological innovationtheory, strategic choice on the basis of the analysis of the commercial concrete industry in theexternal environment, the development of the commercial concrete industry and the overalldevelopment of the strategic objectives of the commercial concrete industry andindustry-specific development strategy, and given the strategic implementation of securitymeasures, commercial concrete companies in order to more effectively adapt to the market, toavoid greater risk, the market share of a bigger share, thereby speeding up the rapiddevelopment of the commercial concrete industry.