SG Overseas Market Development Strategy Research

With the global economy high-speed development trend of traffic and information Enterprise overseas market development,The product market continues to expand,Is the needs of the development of the world economy,Also is enterprise growing necessity of the development of long road.According to the present situation of the SG company,Consider how to on the existing basis have to choose to have the focus of the goal of the concerted for overseas market development,Is the main content of this paper studies.This paper according to international business theory and related marketing strategy management theoretical analysis tools Application SWOT analysis method, the PEST analysis\GE matrix analysis and the core competitiveness of the establishment of related theory,according to the data of SG company in recently years with the reality of the domestic overseas operations,With the production and operation of enterprises appeared in the process of real problem for reference,Through the study of the theory of information access researchers interview triangulate them,Finally, in the current operation overseas SG based on forward market expansion overseas product strategy industrial strategy target state to choose strategy expansion strategy. And on the basis of the practice of strategic planning process, Need to match the resources, The organizational structure of the guarantee\Financial risk management risk prevention measures, etc. SG and other enterprise come to the overseas market expansion to have the certain reference value. The thesis indicates that there is no fixed method for marketing. To be successful in the competition, companies should design and manage their marketing strategies according to their own characteristics and the changing environment. Therefore, Shaanxi Blower Group could achieve its goal of longevity and prospect.