"WZZ" E-commerce Platform Business Plan

For a long term, the contradiction between "small farmers and large market" and thebehindhand infrastructure construction of agricultural products supply chain, have leaded tothe lack of effective and smooth connection between the individual peasant households andmarket. Small scale peasants supply the agriculture products to consumer by this place of“producer wholesalers secondary wholesalers retailers consumers”, which result in lengthylogistics channel and excessive agriculture products price.This paper is a business plan for to create “WZZ” E commerce platform. It has schemeddevelopment direction and operation model of this platform by strategy, marketing, HR andfinance theoretical knowledge. In strategy chapter, it has analyzed the external and internalenvironment which will influence enterprise development, and to seek the CSF, at last, choosethe enterprise strategy by SOWT model. In marketing chapter, it has concluded the marketingstrategy by STP and4P model. Meanwhile, it has designed the organization structure,payment, performance management system, and analyzed the financial evaluation index ofthis platform.To concluded, this B2C platform can provide high quality and salable agricultureproducts by specific market point, competitive purchase channel and excellence logisticsdistribution network. You may know definitely that this platform has certain social andeconomic significance, and it can provide good win win situation between Startup andConsumers.