Research On Supply Chain Risk Evaluation And Application For Agricultural Products Based On E-commerce

The rapid growth of mobile Internet users in China’s e-commerce market provides greater potential user group,presents the explosive growth of electronic commerce.But due to the particularity of e-commerce online business,more and more agricultural products join the market competition,in the form of electronic commerce based on e-commerce sales way has changed the traditional mode of agricultural products supply chain development,but the electronic commerce in the agricultural products supply chain management bring convenience,at the same time,also make the agricultural products supply chain risk control become more complex,the traditional agricultural products supply chain risk prevention mechanism in e-commerce environment no longer apply.Therefore,the electronic commerce environment of agricultural products supply chain risk research draw more and more attention by academics and and the business community.Based on the combination of e-commerce and the agricultural products supply chain management,supply chain risk in the e-commerce environment,summarizes the characteristics of he supply chain risk management in the e-commerce environment.Refer to scholars on the analysis of the supply chain risk about agricultural products and how to establish the supply chain risk index system.and then proposed supply chain risk index system based on e-commerce environment;As for evaluation method,Through the full analysis of the domestic and foreign scholars’ s study on supply chain risk assessment method,established A fuzzy comprehensive evaluation model bu use of triangular fuzzy numbers and analytic hierarchy process,Finally,the empirical analysis of A company,which represents the e-commerce of agricultural products,has confirmed the applicability and reliability of the model.