Research On Supply Chain Coordination Mechanism Based On E-commerce Fresh Agricultural Products

The quality proble m of fresh agric ultura l products has been concerned moreand more in recent years and one of the ma in factors to measure quality of freshagric ultura l products is freshness．The perishable of fresh agricultura l productsrequires logistics enterprises to provide high leve l service，but due to our country’scomp licated circulation mode of fresh agricultura l products，high logistics serviceleve l can inevitable lead to high costs．So we need to change the c irculation modeof fresh agricultural products in order to reduce the cost．Electronic commerce as anew bus iness mode，has been widely used，but because of the specific ity of freshagric ultura l products and the co mplexity of s upply chain，the developme nt ofe-commerce in the fie ld of agricultura l products face many pr oble ms of supplychain coordinatio n．Academic research on supply cha in coordinatio n ma inly focuson inventory control，ordering strategy and benefit d istrib ution contract issues，andthe ma in object is manufacturing supp ly c hain， less study has been made ofe-commerce fresh agricultura l products supply chain．Therefore，we probes into thefresh agricultural production coordination problem and focus on three majorproble ms in the process of e-commerce fresh agric ultura l products supply chaincoordination，they respective ly are interest coordination，distributio n coordinationand informatio n coordination．Firstly, a new operation mode of e-commerce fresh agric ultura l product supplychain was established and based on this we disc uss the coordination proble msamong enterprises in supply cha in．Secondly， in the discuss of princ ip le-agentrelatio nship between e-commerce and3PL， establis hed a benefit sharingmotivationa l mecha nis m to encourage3PL to improve preservation le vel accordingto their d ifferent risk aversio n．Thirdly， in the study of d istribution proble ms of3PL，we set up a distribution model of one distrib ution center and multip le demandpoints with comprehe ns ive cost optimizatio n target， using Dijkstra algorithm to optimize the distribution route，the results is better than saving method．Fina lly，in the research of information sharing，an information sharing mode was madeamong e-commerce，3PL，producer and customer．And we put forward somestrategy to pro mote information sharing for producer and costumers，designed toincrease the leve l of information sharing among supply chain．...