| E-commerce, as a new business and technical model, has been coming. Through e-commerce businesses to buy goods is no longer a pioneer who patented. The popularity of the Internet leads e-commerce into the homes of ordinary people. Meanwhile, E-commerce industry has become a hot spot for manufacturing billionaire and Star Enterprise. In China today, E-commerce businesses exudes a dazzling brilliance. However, electronic commerce brings convenience, efficiency and wealth, accompanied by a series of ethical issues that attract wide attentions. E-commerce as an emerging industry, the realization of China’s economic transformation and upgrading of play to the advantage of China’s economy has an important significance. Ethical issues exist for our e-commerce businesses, government, society and the entrepreneurs should attach great importance to joint efforts to build enterprise business ethics system in order to promote a new round of China’s economic development.The article by Alipay equity dispute, the case analysis of the Alibaba fraud doors, ku6layoffs storm and Baidu library events, elaborate the interest demands of stakeholders such as shareholders, consumers, employees and the public. It points out the shortcomings of e-commerce businesses business ethics system. And finally it summarizes the main factors that affect the construction of e-commerce business ethics. These factors include leadership, organizational structure and organizational culture and so on.Finally, the article discusses how to build e-commerce business ethics system. It includes three steps. Step1:Identifying the enterprise’s business ethical issues. Step2: Development of business ethics programs. Include:The development of ethical rules; Adjusting the organizational structure; To be the ethical leader; To determine the ethics-in-charge; For staff training; To create ethical corporate culture. Step3: Implementation and improvement of business ethics program. |