The Research Of Corporation Social Responsibility In The Fields Of Ethics

In today’s society, those who want to seek long-term development of enterprises, undoubtedly need to be treated with caution and seriously address the ethical issues.Not only because it is a community of stakeholders in a responsible way, and not only because it is not feasible to do avoid the ethical mistakes which led to the decision-making, also because of the moral advantages of an enterprise may be converted into competitive advantage. Even for the sole purpose of maximizing profits for companies, can not turn a blind eye to the ethical issues. Because, due to unethical business practices and condemned by public opinion, resulting in damage to the image, performance frustrated, or even forced to close the cases are not uncommon. And because the ethical issues handled properly, resulting in not available, including investors, employees, customers, suppliers and other stakeholders, including the full support and cooperation, Which would weaken the competitiveness of enterprises, the loss of this invisible phenomenon has been common.From corporate social responsibility to date for corporate social responsibility should in the end, there has been much controversy, The heart of the dispute, for-profit organization for the target company, for "social responsibility" in the past is seen as the government’s responsibility should be borne by the concept, What attitude should be taken to deal with. If corporate social responsibility will lead to higher costs, lower sales revenue, reduction in the number of consumers.This paper first from the perspective of business ethics awareness and understanding of the concept of corporate social responsibility and described the relative theory, Effective implementation of the enterprise provides a strong theoretical support. What’s more, Make the process of corporate social responsibility in the common concerns and Analysis of each of them and to Vanke Real Estate Group as an example to verify. Finally, corporate social responsibility resulting in the challenge put forward practical measures to facilitate business process execution in the real practical way to find and resolve the path.