Designing Of The Regional Brand Strategy Of Food Capital Of N City

China’s accelerated development has fierce the competition between city and urban. A place as the aggregation of resource, information, personnel, capital and other factors of development, in order to highlight the advantage of competition, it must take strategy as guide and take brand as flag, as well as have its regnant brand cluster. In this manner, it can not only create more employment opportunities for the local people, but the influence of brand can also bring the magnetic field for the city,that means it can attract much more talents and funds. For the attraction of a place not only depends on its height of economic development, but also lies in its room for development and the effect of leading strength.Currently, as the regional economy is developing in high-speed, there are also factors that affect and restrict its development. For example, enterprises with low technology content, the strong homogeneous products, the lack of brand support and so on. On this occasion, in order to make a region break through the homogenization, get sustainable development and gain countervailing power against the competition with the market, it is an inevitable choice to establish region brand.Quoted Qingdao as the successful example of regional brand positioning, and based on detailed SWOT analysis of N city and industry development,the paper sums up that the city has a unique advantage for agricultural products, the food industry is more and more becoming the city’s pillar industry,and that the government has given lots of attention to the food industry.We can also see in the paper that the city has already produced a series of very famous products,and gained the urban business card of "Chinese food city". Therefore, the paper proposed the "food capital" brand position for the city, which is suit for the conditions of the city very much.The paper has designed the Brand Identity System, which including ideal identification, product identification, image identification and management identify. Based on the features of food industry, safety really plays a very important role, so the paper focuses on the design of Brand quality management system. Chapter IV in the last elaborates the Brand marketing system, and emphasizes the important role the government is playing on brand marketing. In the latter part of the paper, it describes the current state of food industry, and stresses on the development status and characteristics of N city’s food industry, as well as the problems existing in the development. In the end, as to the implementation of the brand strategy called "Food City", the paper puts forward some proposals to N city, which including strengthening the supervision and inspection of brand system, strengthening science and technology inputs of the food industry, and strengthening the regional brand-building and maintenance.