Research On Co-distribution Implementation Strategy And Profit Assignment Of Chain Retail Enterprises

With China’s accession to WTO, as well as the full liberalization of the retail market, a large number of foreign retail enterprises are entering China which has increased the intensity of market competition. Therefore, China’s chain retail enterprises need eagerly to find suitable distribution model, through the development of joint distribution to optimize the allocation of resources, reduce costs, improve service levels, and enhance the competitiveness in the market. Based on this study, how should China’s chain enterprises implement a joint distribution, and how the profits which are produced in carrying out joint distribution should be distributed between members of the enterprise fairly and reasonably, has important practical significance.Firstly, this paper analyzes the related theory of chain operation, the concept and superiority of the joint distribution, the present situation of our retail chain is also elaborated. On this basis, makes a detailed analysis on the mode of several joint distributions as well as their advantages and disadvantages, and puts forward the relative suitable joint distribution model for China’s retail chain enterprise, then gives the principle and concrete steps of joint distribution implementation. Secondly, this paper uses a cooperative game theory to establish joint distribution interest distribution model for chain retail enterprise, and solves it using Shapley value method. Finally, introduces the weight for comprehensive consideration, and improves distribution model to make it more fair reasonable and scientific, gives a corresponding numerical examples to validate the correctness of the model.Joint distribution is the new research field of modern logistics, this paper discusses the problems about the model selection, the implementation steps and the interests distribution of the joint distribution implementation in China’s retail chain. Hope that it can be able to promote the development and research of the joint distribution, and can provide certain reference to related enterprise in implementation of joint distribution.