Research On Market-oriented Operation Of Plant Variety Right

Market-oriented operation of plant variety right is effective way to realize the varietyright value, to help the new varieties of plants go to market rapidly, so as to realize themaximization of the commercial value of plant variety right. Along with the consummation ofthe plant variety right’s protection system, and the fast growth of application and authorizedquantity of the plant variety rights, emerged a group of seed industry enterprise withindependent plant varieties and scientific research innovation ability. But on the whole, atpresent our country’s plant variety right market operation ability is insufficient, seed industrywith genuine international competitiveness is few, the ability of market-oriented operation ofplant variety right prove to be one of the "short board" of restricting variety right value’srealization and seed industry’s competitiveness. On the basis of consult literature, expertinterview and investigation, this paper utilizes property right economic theory, transactioncost theory, behavioral science theory, theory of game theory, comprehensively uses ofanalogy research, statistical analysis, the empirical analysis, case analysis, etc, from fiveaspects to launch research on related problems of market-oriented operation of plant varietyright emphasisly: theory overview, the main body behavior’s descriptive statistics analysisand game theory analysis, empirical analysis on influence factors of its Satisfaction, mode’ssummarizing and optimization strategy.The system awareness of market-oriented operation of plant variety right is thetheoretical foundation of this paper. On the basis of defining method concept ofmarket-oriented operation of plant variety right, this part defines its subject and object,focuses on the analysis on its pattern, and draw its process utilizing property economy theory,using analogy. Research shows that: scientific research institutes, seed industry enterprises,universities and individual is its subject, plant variety right holders’ effective plant varietyrights is its object; transfer, licensing, cooperation are the main pattern of plant variety right’s.Finally, this part analyzes its significance from the angle of economics, utilizing transactioncost theory.Analysis on subject’s behavior of market-oriented operation of plant variety right is the key content of this paper. This part analyzes on its behavior of using descriptive statisticsanalysis method, utilizing behavioral science theory. One is, analysis on its subject’s motives,behavior, and performance on account of197questionnaires. Research shows that: in itsmotives aspect, different patterns has different motives. in its behavioral aspect, license is thebest way, next is the cooperation; when plant variety right holders divest their variety right,what they consider more is the opposite side’s brand good reputation, when seed industriesbuy variety right, what they concern more is new quality and adaptability. the variety right’sprice its subject expected, concentrated between51to1million, variety right’s price mostdecided by both parties’ bargaining,“entrance fees and commission” is the main payment ofvariety right’s price; technology market and exhibition are its main media; market risk is themain factors that restricts it. Reconciliation is the main pattern to solve plant variety right’sdispute. in its performance aspect, both sides are satisfied with its effect and performance, thesecond is analyzing on university-industry cooperation predicament in market-orientedoperation of plant variety right applying game theory, this part analyzes problems of lowexecution rate and high cost performance in university-industry cooperation market-orientedoperation of plant variety right using game theory, discusses university-industry cooperationbehaviors of market-oriented operation of plant variety right under repeated game. Then, itputs forward four university-industry cooperation optimization strategy of market-orientedoperation of plant variety right: establish benign trust mechanism, perfect theinterest-distribution mechanism, strengthen communication and coordination mechanism,create numerous repeated game and cooperative environment.Empirical analysis on influncing factors of market-oriented operation’s satisfaction ofplant variety right is the core content of this paper. This part researches on influncing factorsof market-oriented operation’s satisfaction, and provides theoretical basis for promotingmarket-oriented operation of plant variety right, using logistic regression model, according to197questionnaire’s survey data. Research shows that: from the main factors of plant varietyright marketization to see, education degree and unit properties have different levels influenceto plant variety right marketization satisfaction; from the transaction mode factors of plantvariety right marketization to see, plant variety right permission and cooperation havesignificant influence to plant variety right marketization satisfaction; from the media factors of plant variety right marketization to see, variety right auction and exhibition, networkconnection,technology market have different extent influence to plant variety rightmarketization satisfaction; from the transaction factors of plant variety right marketization tosee, transaction execution rate obviously affects the plant variety right marketizationsatisfaction, and brand reputation of both parties have strong explanation power to plantvariety right marketization satisfaction; from the performance factors of plant variety rightmarketization to see, quality and adaptability of new varieties of plants have significantinfluence to plant variety right marketization satisfaction.Mode overview on market-oriented operation of plant variety right is the importantcontent of this paper. This part summarizes characteristics, advantages and disadvantages, andapplication condition and typical case of its basic mode and evolution mode using caseanalysis method, research shows that: interest conflicts of its subject, unsound mechanism,imperfect intermediary service system, and unconspicuous effect of science park industrycluster, all of those are the main restricting factors of market-oriented operation of plantvariety right, then the paper puts forward its Security measures.Optimization of market-oriented operation of plant variety right is the foothold.According to above research results, this part puts forward countermeasures for optimizingmarket-oriented operation of plant variety right from four aspects: optimize motives andbehavior, performance of market-oriented operation of plant variety right, optimizeuniversity-industry cooperation, improve market-oriented operation’s satisfaction of plantvariety right and security measures of market-oriented operation of plant variety right.