The Research On Development Of Intermediary Service In Hunan Rural Credit Cooperative

In recent years, with the deepening of market economy and the gradualimprovement of institutional, commercial banks have increased the development ofthe intermediary business dynamics, developed the intermediary business as the thirdmain business, especially in the traditional business market is increasingly dividedand the profits tend to be weaker today, actively seek new increasing point, occupymarket share, expand living space also appears particularly important, therefore, thelittle risk large gains and will become the focus of competition between domestic andinternational banking business development path is of great significance.Hunan Rural Credit Cooperatives as a Professional financial institution that serveto our urban and rural residents and actively support the “three rural” economic andsmall and middle-sized enterprises development is currently facing a crucial period ofrestructuring of the rural commercial banks, of which a reasonable strategy ofdeveloping intermediary business of a large extent will affect their own sustainabilityand competitiveness of the acquisition. This article based on the Hunan Rural CreditCooperatives, from the content of intermediary business, combining qualitative andquantitative analysis, the middle of Hunan Rural Credit Cooperatives Developmentand the business necessity of an in-depth analysis, and analysis of quantifiable Themiddle of the business impact of factors, which further defined the developmentstrategy. Specifically, the article is divided into five parts.The first chapter, introduction. This article describes the background, significance,literature review, and article structure and research methods. The second chapter,thisarticle describes the definition and types of the intermediary business, and analyzesthe necessity of the development of the intermediate services of Hunan rural creditcooperatives, clear the problem that "why to develop". Chapter third analyzes thecurrent situation of the development of the intermediary business among rural creditcooperatives, and the current problems existing in the development middle businessand analyzes the main reasons that restrict the development of rural middle business.The fourth chapter from the view of theoretical and empirical analyzes the factors thatinfluent the intermediate services, observes quantifiable variables on the influencedegree of the intermediary business and the influence direction. Chapter5, putsforward the general ideas, principles in development of the intermediary business in Hunan rural credit cooperatives, and analyzes development strategy and measures toguarantee complete development strategy, answer the question that "how todevelopment" and "development safeguard measures". The sixth chapter, conclusion.