The Marketing Strategy Research About PaulFrank China In The Internet Environment

Development of the era,Especially with the rapid development of the Internet,now people's standard of living has improved rapidly,changes in lifestyle have greater,shopping method is no longer as before,must carry on the related transactions in the market,more and more relying on the network.This article through to the Internet market environment PaulFrank China marketing strategy the main existing problems were analyzed,and combined with practical work experience,put forward in accordance with the marketing of the new strategy.PaulFrank(big mouth monkey)and Calvin Klein eponymous international well-known international brands.It attracts a large number of fans with colour profusion,fashion sense and become a global fashion brand,has more than 3000 stores all over the world,goods effectively implanted with a variety of popular film and television works,has become the darling of the numerous stars,large widely welcome all over the world.In this paper,a total of five chapters: chapter 1 of this article research background and significance;Chapter 2 introduces in this paper,using the related theory overview;Chapter 3 PaulFrank China under the market environment of the Internet marketing environment analysis;Chapter 4 analysis about the present situation of PaulFrank China marketing strategy,summarized the existing problems and developing the cause of the problem;In chapter 5,China marketing strategy of combining PaulFrank realistic problem,put forward concrete Suggestions for PaulFrank China marketing strategy and optimization scheme,including the formulation of new marketing strategy,online and offline marketing of the conflict solution,offline terminal brand promotion,new online network marketing strategy,the design of new signing,brand promotion strategy optimization,etc.This article mainly through to the PaulFrank China marketing strategy is studied,according to the reality of the Internet apparel industry under the market environment,the research and analysis the old marketing strategy of hysteresis,the era of online marketing system structure and evaluation criteria of value conflict,brand offline promotion,inadequate planning on the whole network marketing and traditional joining policy conditionality,is relatively single brand publicity strategy problem such as impact and produce roots,which accords with the practice of China PaulFrank corresponding strategies are put forward.