Eka Company Merchant Marketing Strategy Researching

Enterprises in the new form of social market, third-party payment industry and service sectors such as highlights its importance, has broken the traditional markets, only the buyer and the seller of this relationship between the two, the market structure has changed, the need to participate in market competition the marketing model and the means to be innovative.Analyze the status of third-party payment industry, understand industry conditions, competition situation, development trend of PEST tool from the macro external environment of the industry, political, economic, social, technical one card company in which the third party payment analysis, and the use of the EFE external factor evaluation matrix to sum up one card, the external opportunities and threats, and competitive industry and competitor analysis, matrix CPM competitive situation be belongs.In addition to the external environment, but also the company’s internal environment analysis to recognize, understand the company’s internal business model, organizational structure, technical support, financial support, IFE factor evaluation matrix compared with competitors in the same industry. know the company’s strengths and weaknesses.How to improve the work of the merchant marketing is the main content of this paper, the use of STP system analysis to the businesses, segmentation, positioning, select, in-depth understanding of the merchant work.4R is a competition-oriented theory, analysis of the situation from the macro environment and industry competition, is in line with the current third-party payment industry is facing a situation of intensive competition and rapid expansion of market share. Specific analysis of one card will be the company’s internal and third-party payment companies to improve their service quality to increase competitiveness,4C theory requires the use of consumer-oriented.4C+4R, the combination of internal and external marketing theory to study the implementation of third-party merchant payment industry, prepaid institutions marketing strategy from a new angle.In recent years, many third-party payment companies in the marketing strategy to try, this article draws the continuous development of the marketing mix theory, comprehensive approach to the innovation of the marketing mix strategy for third-party payment companies.