Research On The Marketing Strategy Of Thind Party Payment In YFZF Company

With the rapid development of electronic commerce and Internet,the third party payment market has developed rapidly,and the payment business has become the most extensive and basic financial activity at present.Third party payment enterprises in the fierce competition in the same industry and other financial institutions to develop,marketing has become a third-party payment enterprises can not be ignored important issues.In recent years,the combination of Internet technology and finance has led to the birth of third-party payment institutions,especially the rapid development of mobile Internet,prompting the third party payment industry to show a strong explosive force and innovation.At present,the third party payment industry occupies a more and more important position in the financial system,and becomes an effective supplement to China's financial payment system.With the rapid development of the new payment service,the Internet payment industry is running safely,stably and efficiently,and the transaction scale is also steadily improving.With the constant innovation of payment media and payment scene,the diversified competition pattern characterized by new industrial model,new business form and new participant subject has been formed,and the number of participants in the market has been increasing rapidly.This thesis mainly studies the marketing strategy of the third party payment Enterprise YFZF company business,YFZF the development of the third party payment business of the company as the Cut-in Point,analyzes the development of YFZF company deeply,summarizes and expounds the advantages,disadvantages,opportunities and threats of YFZF company,and unifies the actual situation of the company,design a strategy suitable for the development of YFZF company.Through analyzing the main problems existing in YFZF company's marketing management and the deficiencies in the current third party payment business,this paper analyzes the marketing environment of YFZF Company and its competitive advantages and disadvantages,and probes into the third party payment business of YFZF company in products,pricing,marketing,Marketing strategy adjustment should be adopted in such aspects as promoting strategic cooperation,enhancing data analysis ability,guaranteeing platform system safety and reliability,innovating marketing team training,perfecting incentive mechanism and so on,and proposing the marketing strategy safeguard measures suitable for its development.Finally,this paper summarizes and forecasts the future research and development strategy of YFZF Company.Hope to use the research results of this paper,so that the YFZF company's third partypayment business marketing to the next floor,increase the company's profit growth point,but also hope that this paper put forward the marketing strategy for the development of the industry to bring referential significance.