Research On The Development Strategy Of Tianjin Port Huisheng Terminal Co.,Ltd

Along with the pace-accelerating of recent domestic economy in restructuring and industrial upgrading, Binhai New Distinct of Tianjin is now launching its comprehensive "Ten battle." The pace of the implemention of this kind of development strategy, namely "one nuclear surrunded by dual ports, supported by nice districts and leading drive", is also in acceleration. It is foreseeable that the development and opening of Binhai New-District as well as the strategic demand for Tianjin Port to become the world-class enterprise has brought Tianjin Huisheng Terminal Co.Ltd about very rare opportunity and challenge to its futher development.As the country’s largest, top-grade and most modernly equipmented cargo terminal company, Tianjin Huisheng Terminal Co.Ltd has most advanced management philosophy. It is now faced with such a period of strategic opportunity and most important issues, that is, such a company must answer the questions on what kind of ideas and business model for operation needs to be relied for meeting all the challenges and competitions in wining market, keeping intellectual human resource and innovating coorporat’s system, so that that company will adapt to the main trend of "largely openning and largely developing", enhance total service vitality of the port. The key issue to the company is, in a word, the development strategy for that company.This paper takes Tianjin Huisheng Terminal Co.,Ltd as a research example for exploring the theory of trategic port management. We made a comprehensive and detailed analysis about the internal and external environment that the company is facing by applying relevant strategic management principles, and pointed out opportunities and threats that the company is facing and strengths and weaknesses it pocesses, by using a large amount of data to support our analysis. We adopt the method of empirical analysis combined with comparative analysis as well as other scientific methods and tools to collect all necessary informative sources by hearing and inverstigation, then based on these we reached some insights towards the overall operation situation of the company, developed thinkings in a systematical way to determine the strategic goals and positioning of that company, then on these bases we concludedt strategic focuse for the further development of that company. Finally, our paper concluded by concretelly analying specific strategic situations and then putting forward specific measures for the proposed strategy, from the angles of terminal digitization and internationalization respectively.Tianjin Huisheng Terminal Co.Ltd. can realize its stratagic development goals and keep its momentum only in the condition that it fully play its advantages in both location and resources, and adapt to the changes in market requirements, and largely improve its service capabilities and service levels.This paper should be a good reference for Tianjin Huisheng Tenninal Co. Ltd and have certain practical significances.