Research On The Integrated Development Strategy Of Taizhou Port Group

In recent years, with the continuous development of China’s port economy, mutual cooperation and integration between ports has become the trend of the development of China’s port. Under the background of economic globalization and the trend of the port industry transformation and upgrading, the port group in Taizhou is facing a good development prospect and a rare opportunity for development. Taizhou port based on the actual development of the port industry, has made some achievements. But at the same time, the development of marine economy and port in Taizhou city also faces many development bottlenecks and restrictions. Over the years, the internal cooperation and integration of Taizhou port group is basically in a state of stagnation, how to promote the cooperation and integration between the various ports in Taizhou has become an important issue to be solved in Taizhou.Therefore, this study based on the actual situation of the development of Taizhou port, on the basis of the development of Taizhou port integration of the necessity and urgency to explore, comprehensive use of literature study, case analysis, SWOT model analysis, induction analysis and system theory research, and visited the site of Haimen port district each state owned port enterprises, Linhai Toumen port district, Yuhuan Damaiyu port district and Wenling Longmen port district and other, understand the harbor enterprise development status and demands. The advantages, disadvantages, opportunities and threats of the development of Taizhou port are analyzed systematically by means of SWOT analysis, and the future development strategies are put forward according to their own characteristics and the regional environment and external conditions. Discussion on how to utilize the resources of Taizhou port and promote the development of port integration.This paper is divided into seven parts:The first part introduced the research background, explains the purpose and significance, literature review through the reviews the research status at home and abroad, and explains the research content, research methods, technical route, and research innovation points and deficiencies.In the second part, the related concept of the port and the port group, regional integration and port integration defines the and elaborated the theory basis of the strategic public theory, regional economic integration theory, infrastructure construction and management theory and the SWOT strategy analysis model;The third part mainly introduces the current situation of the development of Taizhou port group, analysis of Taizhou port status management system and the reform and development of facing the environment, this paper expounds the urgency of Taizhou port cluster integration development, and discusses the Taizhou port at this stage are development and construction of the lack of integration and coordination, low efficiency of port management, integrated competition ability is weak, weak infrastructure and motive force of the development of lack of.The fourth part by means of Taizhou port integration development SWOT strategy analysis, this paper argues that the integrated development of Taizhou port should be combined with its own characteristics and selection wt strategy:to promote the modernization of the port construction, narrowing the gap with the port of Ningbo Zhoushan port, Wenzhou port and other surrounding; port enterprises to strengthen cooperation and exchanges, actively promote the integration of port resources integration development; improve the service level of port logistics and other ports to deal with challenges.The fifth part via the Humen Port, Wuhan port, Beibuwan port, Beijing Tianjin Heibei port integration implementation process of inductive analysis, described the results of the development of port integration experience for reference; set up state-owned holding "port group" or similar "port investment and Development Co., Ltd." group of companies to promote the integration of port construction has important significance. Such as "Humen Port Group Co., Ltd." and "Hebei Port Group Company Limited" and other group companies are the establishment of assets as a link to the integration of the development of the port integration model. It is the asset as a link to the formation of these groups of companies, the port is really in accordance with the needs of the market to form a decision-making body, to ensure the integration of the port construction of the substantive progress. This further confirms the analysis of the key issues in the integration of Taizhou port. In the process of promoting the construction of Taizhou port integration, it is necessary to learn from the successful experience of similar domestic ports, Taizhou port combined with the actual situation, and draw in 2007 had to suspend the formation of the experience and lessons of the port group, choose a really suitable for a model of the development of Taizhou port integration.The sixth part in reference to the development experience of integration of other ports on the basis, Taizhou port cluster integration development of large, medium and small scale integration scheme is proposed and for each solution were comparison and analysis of the advantages and disadvantages, put forward the proposal. In the process of the actual construction of the port group, it is easy to take the progressive mode from easy to difficult. From the easy implementation of the small integration plan to start, the first to integrate the four managed state-owned port enterprises, the establishment of the port investment company or the port group. In the process of the development and construction of the port group, a large number of capital construction needs to take a variety of investment and financing mode. First built good a platform, take the first step of Taizhou port integration, can lay a foundation for the integration of port resources. Port Group on the one hand, to actively seek the support of the government’s policy and financial support, but also to improve their comprehensive competitiveness, relying on market forces to expand the influence of the port group. In the development of the integration of the resources of the port enterprises, and ultimately to achieve a large integration of the program.Combination of Taizhou port group in each port of geographical position and regional characteristics, the route of the development of Taizhou port integration attempts to explore and put forward "north, East extension, enter on the west, Winsor, referring to" the implementation of the path. North mainly refers to give prominence to the strategic cooperation, initiative to undertake integration, East extension mainly to strengthen the cooperation with Taiwan, foster cross-border business, the west is meant to highlight and west to the hinterland of the transportation infrastructure connected.The seventh part in view of the problems existing in the integrative development of Taizhou port agglomeration put forward corresponding policy recommendations:first, strengthen resource integration promote the integration of the port; second, innovative institutional mechanisms to promote coordinated regional development; third, strengthen policy support extension market hinterland; forth, innovative investment approach and investment; last, strengthen support elements and resources and support capabilities.