China's Independent Brand Auto Export Competitiveness Research

After China's accession to the WTO,the prospect of a good car trade.Actively and steadily development of China's auto export trade,not only can be looking for new ways for the development of China's automobile industry,also can promote the development of iron and steel,textile and other industries,for the enormous power of the national economy growth.The ministry of commerce data show that during the period of\"15\" China automobile and parts exports growing at more than 40%a year,shows a strong momentum of development.Export market of automobile products has covered 207 countries and regions.China automobile vehicle and parts exports has become a hot topic of common concern in a.But compared to China's automobile export scale and auto power gap is very big,in addition to the size is too small,car exports still exist such problems as low price,low profits,low quality.And with the increasing number of export enterprises and export products,all kinds of factors also gradually exposed.On the whole,China's auto export trade development is still slow.Facing the increasingly intense competition in the international market,how to improve China's auto export competitiveness,accelerate the development of China's automobile export is a realistic subject.In this paper,through literature analysis,index analysis and chart method for combing related concepts and theories,then on China's present situation and characteristics of independent brand auto export is analyzed,summed up the characteristics of exports mainly include the following:export products mainly mid-and low-standard cars,the market gradually diversified,export more of the risks and threats,overseas manufacturing gradually accelerated;Then on China's automobile industry's international position and competitiveness,on the basis of independent brand auto export competitiveness of our country's index analysis,respectively from the revealed comparative advantage index,the international comparison of the international market share,trade competition index analysis,summarizes quality competitiveness index analysis from several aspects,and put forward the problems in China's independent brand auto export,and finally draw lessons from foreign advanced experience put forward to enhance the competitiveness of our country independent brand auto export strategy,from the macro level and micro level,formulate the corresponding development strategy.Put forward a macro level to introduce independent brand automobile related protection measures,standardize the order of export in order to avoid price competition,actively deal with trade barriers,push the car industry industrial upgrading,promote the development of insurance industry and ocean transportation;Micro level should attach importance to technology reform and innovation,attaches great importance to the reform and innovation,vigorously develop the overseas market,making reasonable global marketing strategy,to strengthen the construction of talent team.In order to promote the sustainable development of auto industry in our country.