The Comparative Research Of Development Strategies Between Air China And Hainan Airlines

With the rapid development of China economy, dwellers income rises ceaselessly, the demand of travel led the airline passenger volume increased; international trade is increasing, creating more opportunities for the China air transport market. However, in the face of this huge opportunity,at the same time, China’s aviation industry is also facing the high-speed rail, road and other alternatives to seize the market threat, as well as fierce industry competition of domestic prices and the rise of the civil aviation airline" look at fiercely as a tiger does". In view of this, we choose two listed companies which are the Air Transport typical representative of the Mainland of China-Air China and Hainan Airlines Company Limited. The ideas of this paper are as follows:Chapter1introduced the object, background, purpose, method and frame.Chapter2described strategic management theory and the literature review, from strategic analysis to strategy formulation, and finally the implementation of the strategy.Analysis in the strategy formulation process, especially the aviation industry strategy literature provides a theoretical basis for the analysis of the full text.Chapter3used PEST to analyze China’s macro environment of the air transport industry.The combined analysis of the economic environment in recent years, economic development trends and data, trying to show readers the latest economic situation. Finally, use the Porter’s Five Forces Model to analyze the industry competitive environment.Chapter4described the growth strategy process of China-Air China and Hainan Airlines Company Limited, in accordance with the division of time periods,focus on the two companies from their foundations to2010.Chapter5is the focus of this article, but also innovation.Compared and analyzed the growth strategy of Air China and Hainan Airlines Company Limited.Focusing on the two companies’ strategic, business scope, financing, talent pool, and marketing management similarities and differences points; and use financial data to compare the effectiveness of the two company’s strategy; a comprehensive analysis of the development strategy of the Air China and Hainan Airlines.Chapter6combined the future trend of the air transport industry, and analyzed the opportunities and challenges of the industry; and the corresponding countermeasures and suggestions on the future development of Air China and Hainan Airlines.Chapter7is the conclusion, make a brief description of this study and analysis of the article studies innovation and the lack of points.