Hainan Airlines Effectiveness Of Capital Operation And Reflection

Capital operation as a compatible with market economy management concept, with the establishment of the socialist market economy in our country and then appear. At the same time, driven by Chinese accession to the WTO, under the opportunity of economic globalization, the enterprise the management idea have more change, and to apply capital operation in the whole process of enterprise management, through the capital operation of successful enterprises have achieved rapid development. Along with our country civil aviation business is in a strategic adjustment and accelerate the development stage, the study of civil aviation transport enterprise’s capital operation and discussed and put forward the suggestion is very necessary. Hainan airlines Company, limited liability company, as the fourth largest aviation transportation enterprises in our country, the growth, expansion and development depends on its effective capital operation. This paper with Hainan airlines Company, limited liability company, for example, to explore the effect of the capital operation and evaluation.Studies have shown that Hainan airlines ideal effectiveness of capital operation, obtained enough operation expansion capital through capital operation, optimize the asset structure, profitability and solvency to enhance. But many side effects of capital operation followed, including the poor quality of asset management, asset utilization efficiency is low, and the problem of lack of ability to resist risk once the capital chain rupture may face serious financial risk and so on.According to the research and analysis of the Hainan airlines capital operation results, over more internal reasons behind its good performance of mining, it is worth our reflection.