Strategy Of Development Of Beijing Capital Airlines Limited

Nowadays, taking a flight has become the first choice of increasing number of people for their domestic trips, as the most convenient way of traveling. In the past few years, Chinese people’s demand of travelling has surged greatly driven by their higher per capita disposable income. Although restrained by the airspace control and the limited scale of the civil aviation transportation, while facing the competition from other ways of transportation such as high-speed rail, China’s domestic civil aviation market still has a promising future.In this dissertation, based on the research of the development strategies of Beijing Capital Airlines Co. Ltd.(Capital Airlines), the formation process and implementation methods of the company’s development strategies will be discussed, by making use of the fundamental theories and analysis procedure of strategic management, in consideration of the features of the civil aviation industry, its development trend, the status of the civil aviation transportation and the current global economic situation.Firstly, the external environment and internal resources and abilities of the Capital Airlines will be analyzed, so that the opportunities, threats, advantages and disadvantages that the company faces will be defined. Then, a number of analysis methods of strategic management, such as PEST and SWOT, will be used, to analyze and evaluate the company’s strategies, with an aim to formulate suitable development strategies for the company. Finally, concrete measures that could ensure the successful implementation of the strategies will be put forward. I hope that this study will make some contribution to the strategic development of China’s civil aviation transportation enterprises in the current economic environment.