A Research Of The Tourism Investment Environment Based On The Perception Of Investor

Along with the rise of the tourism industry, the profit-driven private enterprises have engaged in developing tourism industry of the wave. As the key of success, investment environment would affect the whole process of the project. In terms of investment in tourism industry, due to the radiation of industry itself is very extensive, the Tourism Investment Environment is also more complicated, and it is worth exploring. This paper is based on the interrelated theory of home and abroad and the data of field surveys in Hunan province. Quantitative analysis in perception of investor was performed, so as to work out the structure of the tourism investment environment, linear relations between the factors and the whole, and differences of the perception of investors.The study conclusions have made new progress and discovery on the basis of existing research results. The factors constituted the three dimensions of the tourism investment environment were regrouped. Firstly, for the general investment environment, we should consider the environment of investment-into, the environment of investment operation and the environment of investment security. Secondly, the tourism specific investment environment should be constituted by the tourism supporting project, the tourism auxiliary projects and tourism experience soft environment. Finally, the administrative supporting, the cost of investment and the market supporting should constitute the tourism sustainable investment environment. Tourism investment overall environment can be explained and predicted by environment of investment-into, the environment of investment-security, the tourism supporting project, the tourism auxiliary projects, the administrative supporting, the cost of investment he market supporting, and the constant term. According to the research data, in the perception of the tourism investment overall environment, there is no significance level between the investors which have the differences of the nature of enterprise, business background, the involvement degree of the government and enterprises and type of tourism projects. In addition to the investors, which be different nature of enterprise, in the sustainable investment environment dimensions have significant variations in the perception, other characteristics in all dimensions are not significant differenceAt the end of the article, the rationality of the conclusion was been further explained by Hunan tourism investment actual situation. And the problems of Hunan tourism investment also are revealed, the paper made a series of specific recommendations for government departments and investment enterprises.