| In3G era, telecommunications companies will gradually shift the main revenue targets, increasing the proportion of value-added services, from the "base business based, value-added services, supplemented by" to "equal emphasis on both" so how to effectively operate3G value-added business is very important. The traditional channel structure telecommunication operators, customer service, product, and set the terminal charges, etc.; Music as a voice phone, a data value-added services business, to a certain extent make up for the SMS, call forwarding and other value-added services on the existing defects in alternative voice service. Value-added services industry and promising, large value-added applications for mobile data traffic will gradually rise. Mobile music technology in several ways. Cool Ringtone The biggest advantage of mobile music is the bottleneck over the terminal support, the greatest value lies in its highlight fashion, highlighting the personality. In this environment, telecom operators need to effectively develop, implement competitive business strategies to enable the Company to give full play to their strengths, overcome weaknesses, seize opportunities, avoid risk, and thus a competitive edge in the market leader position. Writing for the strategic management theory, research base, focusing on value-added services in specific areas of telecommunications competition in the mobile music strategy, the use of analysis tools through the industrial environment, such as internal and external situation analysis and make relevant choices and business strategy implementation of the measures proposed in order to make the business of China Unicom’s mobile music started early in competition with an active market, so that the process in operation to achieve good sustainable development. |
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