The Application Of Network Marketing In The Steel Industry

Today’s society is information society. Network marketing has gradually become one of the important ways in iron and steel industry operating with the development of modern economic model. Network marketing channels of iron and steel industry are contacted with network marketing more closely and mutually influenced and impacted. The functions of network marketing are strengthened in the strategy competition process of iron and steel industry. Change the traditional business model of the steel trade, to enhance the competitiveness of the industry chain, and electronic spot trading of exploration and research of steel, to find a set of feasibility of the development path to become the important subject of the present steel network marketing to develop in depth.This paper based on iron and steel product network marketing feasibility study, introduces the basic information platform of Baotou steel and network marketing platform for the application of process and method in detail, Presents the steel trading business network marketing operation of the proposed. To strengthen the enterprise to the understanding of the importance of network marketing, accelerate the pace of development of the iron and steel products, through innovative management mode, reduce business cost, improve efficiency, finally ushered in the great development of network marketing business. So as to enhance the industry and resource organization degree, change the marketing development mode, improve industry quality, enhance the international competitiveness of the steel industry.The development of network marketing in steel industry has a very important role for the formation of new economic growth point in the sale of iron and steel industry.