The Study On The Improving Merchant Satisfaction Strategy Of Jinhai Wholesale Market

City commercial wholesale market as a very important circulation format form, its business circle is becoming smaller in the face of competition more fierce, and trade wholesale market itself exposed many questions, among them, the merchants of the wholesale market for management idea or way evaluation is low, not satisfied with the wholesale market management method, the serious influence to the wholesale market for the business. This paper based on this, the will to JinHai wholesale market, for example, and to JinHai wholesale market for business merchants to investigate object, analysis of JinHai wholesale market business merchants of satisfaction with low levels of reason, trying to JinHai wholesale market for long-term stable development provide powerful support. This article through to the existing customer satisfaction of literature review and summarize, according to JinHai wholesale market of field survey and points out that the relative to wholesale market of managers, their satisfaction should include two parts:one is management department to provide service and commercial corresponding management level and quality;2it is traders of management departments service and management level in the hearts of evaluation. On this basis, combining with the existing customer satisfaction evaluation model, design of a survey and analysis of the satisfaction degree of the commercial wholesale market frame model, and then puts forward the rent dimension, the hard environment dimension, the soft environment and electronic business dimensions and dimension between satisfaction is related businesses theories. According to the correlation analysis and regression analysis, the conclusion shows that merchants to wholesale market of the satisfaction degree of the evaluation is mainly soft environment evaluation factors, the second is hard environment factors, but also rent levels influence of the satisfaction degree of the merchants a important factor. At the same time as the expansion of the scale of consumption, the level of informationization development, traders are more willing to give with e-commerce platform in the wholesale market higher evaluation. Therefore, as a JinHai wholesale market of managers, should from the rent, infrastructure, management system to further improve the management and service level, so as to effectively improve the merchant to the satisfaction of wholesale market, at the same time, also want to follow the development requirements, and gradually establish a corresponding e-commerce platform.