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H Company Customer Satisfaction Evaluation Research

Posted on:2017-06-05Degree:MasterType:Thesis
Country:ChinaCandidate:X H TengFull Text:PDF
GTID:2349330491461220Subject:Business management
Abstract/Summary:PDF Full Text Request
The current technology and economic progress:around the economic development trend of world economic integration, the increasingly fierce market competition, the customer has become the God of modern companies most essential resource. In the eyes of customers, product quality is not only criterion and attractive occupied a considerable part of the service, and products and services are increasingly volatile and tend to diversity. In today's economic growth is becoming slower now, can provide with its own business characteristics, with industry characteristics, With industry characteristics, high level of technology products and services is the direction of future development enterprise. especially manufacturing enterprises, the general downturn in the industry situation, to overcome the growing homogenization of products, and increasingly demanding customer needs, personalized, enrichment, the brutal competition in the market, and continue to use the original way of thinking, Management method to realize the enterprise's no pressure and smooth development is not realistic. Therefore, manufacturing enterprises have to face the future customer-oriented, facing reality, the spirit of customer service, to customers are thinking, anxious customers are anxious angle to customer satisfaction as a basis for development policy in line with corporate policy. Under the guiding principle of their own business, the production of customer satisfaction products, conduct a comprehensive and objective evaluation of multi-faceted customer satisfaction to collect user anxious to solve the problem of angle, Management method simultaneously comprehensive and objective multi range of customer satisfaction measurement, for a rainy day, in order to detect errors, errors in a timely manner to eliminate, eliminate hidden dangers, so the company can traveling light, steady and lasting development.In this paper, through personal experience to conduct their own evaluation of the company's customer satisfaction and want to extend to the entire power meter industry, and even manufacturing companies make customer satisfaction point force. First, in support of the current economic background and customer satisfaction theory, we conducted a study of the entire frame structure; Secondly, in the power industry under the background of the instrument and analyzed the importance of The instrumentation industry's future and customer satisfaction for the company; again Customer Satisfaction model for their own company to build the next two chapters, the first objective of the premise, and the right to design questionnaires and indicators consistent weight, at the same time compared to the various points of the last year, used to find this year's need to correct the place; then, Reliability analysis of data, analyze current problems facing businesses, noted solve direction. Draw conclusions.
Keywords/Search Tags:satisfaction, satisfaction model, stratified analysis, random sampling, factor analysis
PDF Full Text Request
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