Agriculture Tourism Market Analysis And Development Research Source In Pinghu

Agri-tourism is on the basisi of agriculture,produced the integration between agriculture and the modern tourism.on the basis of existing research results,this research is taking the city of Pinghu agri-tourism market as the research object,At present, agri-tourism development has become an important part in Pinghu’s tourism.The development of agri-tourism can promote the tourism industry and agriculture of Pinghu.Based on the Previous fruits of agro-tourisn research,in this paper we choose Pinghu agro-tourisn as researsh object,and investigate it, and actively explore the major problems of development of agro-tourisn.and seek the positioning of agri-tourism in Pinghu,and in light of reality,put forward tourist market development strateg.Based on Primary materials form empirical studies.the results of Pinghu agri-tourism development is of realistic significance,to further improve the research content of agri-tourism in Pinghu,plansti develop agri-tourismpolicy to provide a realistic basis.(1)Pinghu’s agri-tourism is mainly from Jiaxing’s five citys and two districts, surrounding the central city is also a major agri-tourism’s source of tourists market market. Visitors think agri-tourism is necessity, and like this kind of tourism, but this product is not familiar with the lack of understanding.(2) Pinghu’s agri-tourism’s source of tourists market is positioned seven parts.They is Sightseeing tourism market,Business travel tourism market,student tourism market, white-collar market.family travel tourism market.olders tourism market,Travel Agency tourism market.Pinghu’s agri-tourism’s source of tourists market is subdivided three parts.The mainly part is Jiaxing’s five citys and two districts.The potential market is long triangle area (not including Jiaxing) market. The opportunities market is other areas in China and abroad.(3) The developed Strategy of Pinghu’s agri-tourism’s source of tourists market:Make reasonable product development strategy.enhance the grade of products:Make reasonable price strategy.form a stable source;Mke develop distribution channels strategy.set up the product image:Develop marketing strategy.do market regulation:Establish marketing channels, form a new agri-tourism’s ideas.