The Analysis Of The Competitive Situation In Our Commercial Estate

Much like the most real estate, commercial estate has also experienced a process fromplanned economy to market economy. Commercial estate is everywhere, ranging from theweak to the strong, and it’s growing quickly, though not standard. The commercial estate hasbecome an important part of the real estate, accelerating business and having a directinfluence on national economy. Recent years, the research on commercial estate has arousedmuch attention from the related departments, academic circles and some enterprises.With the development of reform and open, our market is more and more competitive.Thus, the living environment of some enterprises is more complicated while their advantagesare less obvious. The analysis of the market is the basis, if enterprises need to adapt to thecompetition and make the right strategies. The essay is based on the analysis of SCP,combining Porter’s Five Forces Model to analyze the trend of the competition in ourcommercial estate.The essay is divided into seven chapters. The first chapter “Introduction” is mainly tointroduce the status and influence of the commercial estate and the aim and the significance ofthe research. The second chapter “The pattern analysis in the market” is to introduce someapplications in the commercial estate. The third chapter “The basic situation andcharacteristics in commercial estate” is to introduce the current situation between suppliersand clients. The fourth chapter “The analysis on the market structure” is to do a research onthe links among factors in the commercial estate market. The fifth chapter “The analysis onmarket competition in our country” is to apply Michael Porter’s Five Forces Model to analyzethe competition in the commercial estate. The sixth chapter “The analysis on market conductand its performance” is to analyze the conduct in commercial estate and its performancebrought to the industry or enterprises. The seventh chapter “Advice” is to put forward somesuggestions on the future development in commercial estate, according to the analysis above.