The Research On The Impact Of Corporate Political Strategy On Coorperation Performance

Enterprises implement political strategy formulation and implementation to seek their own interests byinfluencing government policies and regulations. Enterprises in the modern economic and social activitiesare suffered by a variety of factors, in addition to economic and market factors, including manynon-economic factors. Also depends on how effectively the face of government, public organizations,public and other interest groups. These non-market forces can prevent the enterprises to enter new markets,increase the cost of competition, but also helps companies to open new market opportunities, improvecorporate social performance. Period of industrial upgrading of the Guangdong Province, the enterprise willinevitably take the appropriate political strategy.This article discusses the performance of the policy strategy differences and the pros and cons in theperiod of industrial upgrading of the Guangdong Province, through the empirical method. This paper hastwo parts include the theoretical and empirical research. The theoretical part of the theoretical references,in-depth understanding of the concepts and research results of this study, behavior and classification of theenterprises implement a political strategy, the role of government in the economic market, as well asAnalysis performance of political strategy on the business. Integrate the results of research at home andabroad, the theoretical models and assumptions deduced. Put forward the theoretical models andassumptions deduced Laid a theoretical foundation for further empirical analysis.The empirical part is based on the background of the period of industrial upgrading in GuangdongProvince, The research firm behavior on how to participate in political activities in order to adapt to theGuangdong Province of industrial upgrading turbulent environment, Questionnaire survey of enterprises inGuangdong Province, access to this article data, the use of statistical software tools for data analysis toillustrate that companies adopt a different political approach its performance impact of different sizes andcome to the conclusion of this article, to achieve the goal of this study: on the one hand companies canrecognize that the political strategy importance, on the other hand companies can own their own situation,choose the right political strategy.