Research On The Coordination Mechanism Of Stakeholders In Event Tourism

As the2008Beijing Olympic Games, the2010Shanghai World Expoand Guangzhou Asian Games were successfully held, event tourism isbecoming an important driving force for the promotion of urban tourismdevelopment. Event tourism is a special form of tourism which the keyattractions are various events. It can solve the problems of tourism peakand off-peak seasons as well as attract tourists from all over the world. Itcan also create huge economic benefits by drawing economicinvestment. However, if the operation is not appropriate, it will bring arange of social problems. So the introduction of stakeholder theory inevent tourism will help managers to fully understand the interestdemands of various stakeholders, to coordinate the relationshipbetween them, to release the conflict and to promote the sustainabledevelopment of event tourism. Therefore, in this paper, we use thestakeholder theory to analyze the interest demands of event tourismstakeholders; we find the conflicts and contradictions between themand try to build a interest coordination mechanism in order to promotethe harmonious development of event tourism.This paper is consists ofseven parts. ChapterⅠelaborates the background, the significance,the main content and the method of this research. Chapter Ⅱsummarizes the related theory and appraises the present application ofthe stakeholder theory in tourism field so as to show its research value.Chapter Ⅲ indentifies eight stakeholders in event tourism. Those are:government, host organizations, local communities, service enterprises,staff, sponsors, media and tourists. Meanwhile, we analyze the roles ofall stakeholders. Chapter Ⅳ and Ⅴ take ATP Brisbane International2012as an example to conduct a survey about the interest demands ofkey stakeholders. We use the questionnaire survey-based researchmethod and data analysis software SPSS16.0to investigate and analyze the expectations and satisfaction level of interest demands of keystakeholders. The survey requires the respondents not only to evaluatetheir self-interest demands, but also to evaluate the interest demands ofother parties other than their own aspirations, thus we can indentifyconflicts and contradictions between them. As for the differences ofinterest assessments and conflicts, we build an interest coordinationmechanism in order to ease the conflicts and contradictions and wehope to provide the methodological guidance for the futuredevelopment of events tourism. Finally, there is the conclusion and theinadequacies of the research.At present, the application of stakeholdertheory in event tourism area is not very extensive, it requires further studyin the future. This paper attempts to analyze the interest demands ofkey stakeholders in event tourism, find out the conflicts andcontradictions between them, build a interest coordination mechanismin order to ease the conflicts and contradictions. We want to make upthe blank of the existing research results in theory and also hope toprovide the methodological guidance for the future development ofevents tourism.