Research On The Touirsm Expeirence Of Histoirc District Based On The Symbols Cognition

In recent years, with the rise of cultural heritage tourism, a growingnumber of tourists show great interest in the historic district. The historicdistrict is regarded as an important role in continuing the city’s culturalcontext and the image card of the citys external publicity. In thedevelopment of tourism in the historic district, it is of great significanceto understand the tourism experience for the the sustainabledevelopment of the historic district. And improving and enhancing thetourism experience of the historic district is also an important way topromote the history, culture and public image of the city.As a spiritual and cultural activity, the cultural factors are the thekey to the success of tourism experience which is determined inessence. And culture is often reflected on some symbols or materialobjects. The historic district is a area which is based on the historicalremains of a certain scale, with a complete historic style, and acontinuation of the social structure and functional structure of life.Based on the semiotic theory, it can be found that the historic district isa space constructed by a variety of symbols where people can traveland get experience. Along with the process of tourism experience,tourist often read the symbols and access to symbols cognition, resultingin the immediate psychological feelings and emotional reactions.Based on this, the study wants to explain the law of the tourismexperience of historic district from a new perspective-symbol andsymbol cognition.Through the summarization of the revelent researches, thearticle analyzes the tourism experience of historic district with semiotictheory. Regarding the historic district as a complete cultural system, thearticle analyzes the the object of the historic district, namely thematerial symbols, the behavior symbols, as well as spiritual symbols, and analyzes the meanings of these symbols. After that, the article discussesthe way to realize tourism experience, which is to read the historical andcultural symbols and obtain the form and meaning of cognitive of thesesymbols. The tourism experience can be measured by authenticity.Finally, the article discusses the main factors of the tourism experience inthe historic district, including the authenticity of the historical andcultural symbols, tourism services, as well as tourists’ personal factors.The paper chooses Shanghai Tianzifang as the case of the historicdistrict. With the first-hand information through a questionnaire survey,the article explore the symbols cognitive and tourism experience of thetourists. And statistical analysis shows that tourists trend to consumethe material symbols of the historic district, and the different types oftourists have differences in the symbols cognitive. Based on empiricalfindings, the article discusses the ways and suggestions of impoving thetourism experience of the historic district from the point of view of thehistoric district and the point of view of the tourists. The ways from theperspective of historic district include: digging deeper into the historicaland cultural of historic district and protecting the authenticity of thehistoric district; improve the tourism interpretation system; guidingtourists to a reasonable way of symbols cognition; use of true symbolsfor the overall shape of the tourism atmosphere; mobilizing theenthusiasm of the residents; perfect service facilities so as to improvethe quality of tourism services. Ways from the point of tourists include:fully prepared to travel; great importance to communication andexchange during the process; contrast perception after the end oftravel.