A Study On Tourism Attraction Of Tianzifang Creative Industrial Park In Shanghai

Nowadays the creative industrial parks have been flourishing in Shanghai. As an important part urban tourism of Shanghai, Tianzitang became one of the unique creative industrial parks on the basis of the old neighborhood transformation. With the boom of creative industries, Tianzifang’s alley customs, scenery and landscape which are combination of traditional Charm and contemporary fashion, attract large numbers of tourists. Because of this, it was honored the3A-level tourist attractions in2010. This paper uses the methods of quantity analyses and quality analyses based on field investigation and deep interview, attempting to sort out current situation of Tianzifang and research its tourism attraction. Combined the tourism attraction model, the writer tries to propose some strategies and reference in order to achieve healthy and sustainable tourism development of Tianzifang.This paper can be divided into four chapters. The first chapter is the introduction which describes the research background, significance, research design and appraises the related researches at home and abroad on the creative industry, creative industrial parks, tourism attraction and Tianzifang. It helps clarify the research ideas. According to the characteristics of Tianzifang tourism development, the second chapter defines influencing factor of Tianzifang tourism attraction, such as old building, alley style, creative value, recreational value, the tourist perception of the image, the free factor, the regional environment, tourism transportation, services and facilities and so on. In the third chapter, the writer overall analyzes the basic characteristics of tourists travel features and impact factor,using the data obtained by questionnaire, and then constructs the Tianzifang tourism attraction onion model, which includes the core layer,support layer and basis layer. The fourth chapter is the conclusion which is based on the actual condition study of Tianzifang tourism development. The writer puts forward three strategies:protection strategy, promote strategy and perfect strategy.