Research On Guiding Private Capital For The Velopment Of Jilin Home Service Industry

In the21st century, our country home service industry gradually rise and widely developing. Constantly improve the living standards of residents as well as the country support and encouragement provide sufficient power for the home service industry.2010is the starting year of our country home service industry development in an all-around way. In September2010, the state council issued development in home service industry policy measures to encourage all kinds of capital investment in home service industry and promote the rapid development of home service industry.The private capital enter home service industry to create a good investment environment.At the same time, it is also the unique advantage of the private capital development in home service industry.At present, all over the country in home service industry showed a trend of swift development. The situation of Jilin province in home service industry is good, but due to the start later and foundation weak, it is still at low level service market and primary service status. All the areas of home service industry need to be improved further. Moreover, home service enterprises are mostly small and medium-sized private enterprises, small scale and single mode of financing. So capital shortage is the important issue that Jilin home service enterprises facing.Therefore, how to effectively and reasonably financing, guaranteeing the development of the home service industry funds need is an important work. The effective way to solve the shortage of enterprise funds is to encourage and guide the private capital for the development of Jilin home service industry actively.Based on the private capital invests the home service industry as the main line, from the Jilin home service industry, Jilin development of home service industry use of private capital current situation and existence problem proceed with, explaining the shortcomings of the use of private capital, using SWOT analysis and Potter Diamond Model, in-depth analysis of environment and feasibility on guiding private capital for the development of Jilin home service industry. And then finding the enlightenment from other areas of home service industry development condition and private capital operation to Jilin province.Combined with the present economic situation and private capital investment in Jilin home service industry, considering Jilin home service industry into the whole social environment and national economic development in the global.From the point of view of policy environment, social environment and investment environment,putting forward countermeasures to guide private capital for the development of Jilin home service industry.