Tai’an Tobacco Company Cigarette Retail Terminal Management Strategy Research

China’s tobacco industry implement the monopoly system to determine the total cigarette production, and cigarette industrial enterprises based on market supply; commercial enterprise as a unified distribution authority responsible for the sales of cigarettes. Cigarette production, material supply, cigarette distribution and retail link has a strict monopoly franchise system.In recent years, with the further development of economic globalization and China’s opening up, the tobacco monopoly faces a serious threat. Factors of tariff concessions, quotas and licenses deregulation of the domestic cigarette market will be further liberalization of China’s tobacco industry will be seriously affected. More urgent in the form of international competition, the international tobacco giant has long been eyeing the Chinese market, ready to enter the Chinese market by virtue of its strong financial and human resources, brand, the network edge."FCTC" in China on January9,2011has been fully implemented, and the people of domestic anti-tobacco promotion and tobacco control policy restrictions, more stringent constraints on tobacco environment. Chinese tobacco is facing serious challenges of international competition, and tobacco control.Cigarette retail end of the marketing channels of the most distal aspect of the face of all cigarette consumers directly, a good retail end of the performance completely determines the success or failure of the overall marketing. The retail terminal management, markets new ideas-"reverse-channel marketing model", reflecting the marketing behavior of market-centered, and customer-oriented principles. Have terminals in the world ", has become the consensus of the tobacco people, the key to advancing the level terminal building is to promote the" level "of marketing. Strengthen the retail terminal building, a careful analysis of the retail business conditions change, focusing on operational guidance for retail customers to ensure that the reasonable interests of retail customers, to promote retail customers operate in a stable and level of improvement, build new customer relationships is an important measure to achieve the level of cigarette marketing. On the basis of analyzing the internal and external environment, the targeted strategy to manage the retail terminal, in order to achieve the purpose of optimization of the marketing network and improve the control of the market.