Tobacco Companies In Zhangjiajie City, "636" Cigarette Retail Chain Construction Research

Cigarette retail terminal is the end of the process of the cigarette products circulation and also the most essential link of it. It is the bridge and link of connecting cigarette consumers and enterprises, and the forward position of the occupation and control of the tobacco market. Zhangjiajie Municipal Tobacco Monopoly Bureau (the company) should carry out the building of the cigarette retail terminal, constructing the cigarette retail chain-store operations system to promote the zhangjiajie tobacco industry sustained, stable and healthy development, under the environment of China's accession to WTO and signed the "Framework Convention on Tobacco Control", the success of the separation of China's tobacco industry and commerce and the strategic mission about "enhancing the level of cigarette", and so on.In this paper, there's a research summary about the cigarette retail terminal of domestic and international. The author locks the chain-store operations as the construction mode of cigarette retail terminal system in Zhangjiajie. Through the analysis of the related theory about cigarette retail chain-store operations, and of the macro and micro environment to the zhangjiajie tobacco cigarette retail market, he discusses the feasibility of chain-store operations mode executed to the Zhangjiajie cigarette retail terminal, stresses the research on the design scheme of the Zhangjiajie tobacco cigarette retail chain-store operation system, proposes cigarette retail terminal system named "to regular chain stores as the main body, franchise chain stores as the complement and the voluntary chain stores as the link development of the wholesale and retail alliance". Moreover, the author put forward the relevant measures of the cigarette retail terminal building. Finally, he analysis the nearly five years development planning of zhangjiajie cigarette retail terminal construction.