Study On Cigarette Retail Terminal In Tobacco Company Of Changsha

Abstract::At present, China’s tobacco industry is facing challenge competition from the developed country and the global tendency of tobacco control, on the one hand, the tobacco company must cooperate with the policy requirements of government policy, according to the relevant provisions of the law of the People’s Republic of China on tobacco monopoly, we can’t advertising for tobacco products in radio, television,or in newspapers. On the other hand, the tobacco company must foster domestic cigarette brands and broad the sales channels, to cope with the international tobacco competition in China. Under such an environment, the cigarette retail terminal is the most key bridge contact tobacco company and consumers, becoming t the most important position of the future tobacco marketing, is realized the most fundamental guarantee of "cigarette on the level". This article studies on the development of Chinese tobacco industry, retail terminal, the research status at home and abroad, fully using the retail terminal of the construction of the relevant theory and scientific research methods such as questionnaire survey, to the current development of changsha city retail terminal has carried on the comprehensive analysis, find out the existing problems, and in view of the retail terminal construction efficiency is low, the service level is not high, based on resources and capabilities of tobacco company of changsha, proposed the corresponding solution measures, just as the reasonable design of modern cigarette retail terminal construction, promotion of cigarettes retail customer service level, promote cigarette retail terminal operation ability, standardize management of modern cigarette retail terminal, and then improve the changsha region retail terminal overall image and the ability, at the same time, through further the overall effect of the retail terminal construction in changsha city tobacco company evaluation, put forward constantly enrich the connotation of the retail terminal construction, pay attention to stimulate the initiative of retail customers, to create retail terminal services implement improvement Suggestions from three aspects of the terminal brand construction, hopes to continuously optimize the modern construction of cigarette retail terminal.