Research On The Model Of Individual Initial Entrepreneurial Decision Making

Entrepreneurship is personal to realize the wealth of the dream of the first choice for the way. However, in our country the success rate of individual business to very low. Because most of the individual entrepreneurs are first venture, relative lack of entrepreneurial knowledge and entrepreneurial experience.Based on the literature research and the typical case on the basis of analysis, construction of "individual first venture decision model", this model is mainly to solve the individual in the business before the problem of how to implement the decision. Based on model of entrepreneurial motivation, quality evaluation, the resources, the ability analysis, the venture path between the choice before and after construction of logical relationship.This article from entrepreneurs in the point of view of environmental resources, individual entrepreneurial path into joining venture type and independent business model, and independent type business is divided again have core technology; Control of the customer resources; The special environment resources; Imitate skills from type; Creative development; Small team set up a separate kitchen and explains the characteristics of different venture path for decision-makers’ reference.Individual entrepreneurs through this model of application, to judge their own is suitable for business, whether to have the ability to manage a business of and resource conditions and choose what kind of path direction, for the next step of the specific implementation of business plan ready. In this paper a decision model for how individual in business have a practical guide.