Citic East’s Entrepreneurial Failure

CITIC EAST broadband network technology CO. Ltd with the Beijing Net technology Co. Ltd as the core, it is the investment of the two grants: CITIC broadband network CO Ltd and Cable &wireless PLC. Many management problems encountered during the development of the Beijing Net technology "individual workshop" to the high start point CITC East. The company taking its developing history as a clue; Taking the contradiction in each stage as the main and collateral channels; Trying hard to show the problem in the different stage of development of small and medium-sized enterprises as following : company management, Staff motivation, Strategy choice and Leadership etc. From the theoretical research perspectives of entrepreneurial opportunity, entrepreneurial team structure, entrepreneurial team decision and entrepreneurial spirit to summary and analysis of the existing problem in the entrepreneurial development of CITIC EAST.And get such conclusion that CITIC east company of the entrepreneurial behavior built in caught a preemptive strategy opportunity, team structure is appropriate, but the right to speak is unbalance,it is so hurried blind entrepreneurial behavior like sailed over the sea but the team is without team fitting.Also get inspiration on the establishment of entrepreneurial opportunities and entrepreneurial team. In the choice of the entrepreneurial opportunity, if it is determined that the first mover advantage of revenue, is insufficient to make up the cost pressure which caused by the market development, then the entrepreneurial opportunities and current business conditions do not match,it should be classified as can give up the chance; In the entrepreneurial team building, if entrepreneurial team sponsors to raise of the entrepreneurial team members without full communication,and team mumbers didn’t reached consensus about stage goals and career goals, then you need to continue to fit the team, until all members have in-depth understanding on it.This case analysis concludes one conclusion and two inspiration, hope that could be referenced for potential entrepreneurs on choosing the entrepreneurial opportunity and building entrepreneurial team.