The Analysis On Tourism Complex Modes In China

With the development of the economy and tourism industry in China, the tourism industry has started to pay more attention to the quality of tourism, combination of different functions of tourism, instead of the traditional mass tourism. Under this circumstance, tourism complex has shown up, which is an integrated resort built in a certain district and based on certain tourism resource, combing different tourism functions, such as hotels, restaurants, shopping centers, stadiums, theaters and so on.The author of this paper did research on tourism complex and summarized relevant literature, using case study to investigate the different types of tourism complex modes. According to the research results, there are four modes of tourism complex modes in China, theme park oriented tourism complex, ecological tourism complex, culture based tourism based complex, rural tourism complex.