Research On The Tourism Product Of Ranwu Based On The Tourism Complex

China's tourism industry is currently in the depth of participation,leisure experience "mass tourism era",the basic bid farewell to the traditional "sightseeing tickets economy",in this context,tourism complex combines sightseeing,recreation,leisure,sports,conferences,vacation,tourism experience,residential and other functions become necessary to meet the diverse the holiday needs of people.Tourism complex is accompanied by the development of tourism has gradually emerged and developed,in order to better meet the needs of the market and create more comprehensive benefits,the government,the integrated development of tourism enterprises and the real estate industry tends to the regional tourism products,tourism complex "this new model is favored.Comprehensive tourism products will also be more adapt to the needs of tourists in the direction of development,in the next five years or even longer period of time will continue to exist,China tourism development in the golden period,tourist complex,is China's tourism industry,government departments and real estate development.The Tibetan Plateau--however the town of Ranwu as the research object,adopting the research method of literature search and field analysis of combining research,first described the concept of tourism products,tourism complex,and then on the basis of Ranwu natural conditions,including natural conditions,geographic conditions,resource generalization,and tourism product development in Ranwu is relying on the natural plateau resources and human resources of tourism attraction,to culture as the soul to rest and recharge,the depth of experience and characteristics of the national culture as the core,in order to meet the tourists "eat,live,travel,and supply demand and improve the living standards of local residents,creating rich local characteristics,ecological tourism features a rich ethnic customs product.Then the course of Ranwu tourism market analysis,research and development status of Ranwu tourism products and existing problems,and finally puts forward the development of Ranwu tourism product ideas and tourism product positioning,and according to the problems in the market as the guidance and protection of the development of the principle,design and characteristics of tourism products in Ranwu.With the arrival of the era of mass tourism,tourists' consumption demand is becoming more and more abundant,and the diversified development of tourism products is more suitable for the tourism consumers.Through the analysis of the research and comprehensive development of tourism products in ranwu,the depth of experience and self-realization of tourism will be more and more popular,but ranwu tourism products will be more affected by the love of inland tourists,can promote the development of related industries.